Business owners need to do whatever it takes to stay ahead of the competition and build a unique brand for your company. In order to do so, you have to keep your business’s content informative and relevant. Good content makes your website and materials more attractive and opens the path for more customer traffic.
However, to make the most out of content writing, you first need to build a strong and creative content writing team. To achieve this, you need to provide the writers with a comfortable environment, headspace, good tools, and realistic deadlines. Remember, creativity doesn’t flourish in strict and chaotic environments. Even the most seasoned writers might falter when you pressure them. To make most out of your creative writers, support them with the following strategies and tools:
Create a Friendly Environment
Creativity demands space and liberty. Take the example of companies like Google and Kickstarter. They spend a significant amount of time developing both physical and mental spaces to promote creativity. Having spaces where writers can write freely without worry of interruption or distraction can be very helpful when coming up with content.
Focus on Creative Project Management
If you don’t want to sacrifice the quality of your company’s content, you must understand the difference between the creative process and other official processes. Creative works demand unique management. Stop quantifying and measuring creative pieces. Creative projects usually take longer hours than many other tasks. So, if your company demands a unique yet well thought out writeup, do not allow your content writing team to feel overly burdened. Break down a project into smaller tasks and divide them amongst the members of the team.
Be Strategic with your Team
Allocate roles and responsibilities to different team members according to their specific skill set and experience. When a project is divided efficiently, it allows the writers to concentrate on the quality of the output and remain consistent overall. Try dividing the brainstorming, writing, and copyediting process among multiple team members.
Use Project Mangement Software
Using project management software can really take your team’s productivity to new heights. It will help you assign different parts of an assignment to different team members, while also increasing transparency into who is doing what within a project. Take a look at tools such as Trello, Asana, ClickUp, and BaseCamp to help you get started.
Supplement Your Team
Think about supplementing your core team with freelancers or an outside agency or firm to increase your company’s content writing output quickly and without worrying about the added burdens associated with more people in your office.
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