For the last few years, short-form content has been popular among inbound marketers. It has been one of the best ways to relay information to readers without occupying much of their time. People are busy, and thus, marketers often want to keep it super concise to capture their interest. Recently, however, with short-form blog posts still in demand, there has been a dramatic rise in the demand for long-form content as well. With blogs becoming a common source of information, there has been rising competition for acquiring the audience’s attention for longer periods of time and with more detailed content.
What is Long-form Content?
Before jumping into the pros and cons of long-form content, it is important to define what it means. Though there is no definite metric by which to characterize a blog as long-form content, the average definition puts the count somewhere between 1200 to 2000 words. Irrespective of the length, long-form content can be categorized into different types, such as white papers, blog posts, case studies, essay-style listicles, and guides.
Why Opt For It?
Long-form articles, apart from their length, are highly researched, valuable, well-written, and optimized for SEO. The return on investment on these blogs can be much higher than multiple shorter pieces. Here are a few important reasons that justify why you need to long-form content to your content marketing arsenal:
- Great for improving the SEO of your website with keyword-rich content
- Help establish your brand as an authority with well-research pieces
- Promote high rates of lead conversions with many opportunities for “call to actions”
- Engage visitors for longer periods of time to increase the chance of further action
How To Get The Most Of It?
There may be times when you start writing with the aim of creating long-form content but fall short of it. Every potential piece of content has an individual niche that you need to keep tweaking, testing, and researching. Hence, a few small things can make a lot of difference:
- Solve an actual problem for your reader with your content so that the time spent reading is an investment for your reader
- Try to find ways to engage your readers in future conversations about the topic by posting questions, suggesting actions, or including a poll
- Devote enough time to research work while writing long-form content to make sure you have a grasp of all the nuance involved in the topic
With these tips in mind, you can start working on expanding your content marketing to include long-form content.
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