Are you tired of the same overused web content? No worries as there is light at the end of the tunnel! Make your web content more attractive and relevant using infographics.
With infographics, you can communicate a message with your target audience in an appealing way. As can be discerned by its name, an infographic is a graphic that contains information. According to several studies, the human mind can comprehend visual content better than text content; more than 65 percent of website visitors learn information visually.
Content marketers and designers work collaboratively to create infographics. Visual art is designed to make complex content easy to grasp (mostly used to present facts and data). Keeping this in mind, using infographics will give you the appropriate medium to present content to your audience.
The use of infographics, though, takes more than incorporation in blog posts and rotating through different social media channels. To get maximum exposure from this approach, let’s look at a few creative ways:
Use in Newsletters
In marketing, a newsletter is considered to be an effective medium to communicate with your audience using visual aids. Thus, infographics are the perfect mode of communication to be used in newsletters. There are many ways you can incorporate graphics in newsletters. Either insert a single infographic in the main body of the newsletter or use multiple visuals in it. Doing so will undoubtedly encourage more clicks!
Spice Up Landing Pages
To increase the foot traffic on your website and grab their attention quickly, use infographics in your landing pages. Make your landing page innovative and engaging by inserting infographics. With more illustrated information on-page, your audience will feel more confident to click the link. So, give it a try.
Reuse in Slideshows
Apart from using infographics in newsletters and landing pages, try them out in slideshows as well. Repurposing your infographic allows you to attract a more relevant audience to your website. Remember that the higher the circulation of the infographic, the more it will invite foot traffic. Use PowerPoint to create slideshows and publish them on your website and other platforms like SlideShare for enhanced circulation.
Infographics tell a story. However, to get the most from this medium, you must know the right platforms on which to spread the story. Infographics are exciting and relevant if used correctly. All in all, they are a great way to engage your target audience meaningfully and convey useful information in a crisp, compact form.