Keeping track of analytics on your website can be a great way to evaluate its success. However, Google Analytics and other behavior-tracking services offer a plethora of information, which can often make the process somewhat time-consuming and daunting.
An analytics tool enables you to learn the number of visitors coming to your website, where they come from, and their activities on your site. Website analytics allow you to know how your site is performing. Without them, it’s tough to understand how your content or designs are faring with site visitors.
Many beginners depend on their best guesses when launching their new website. However, there are options to collect relevant data and make an informed decision. Once you determine the most useful metrics, you can concentrate on those alone. Check out the following analytics that can provide the insight you need:
Pageviews per Session
A pageview is simply the act of a visitor loading one of your pages, while a session is the total amount of time spent on your overall site. This data point gives you an impression of how visitors use your website. For instance, suppose your visitors are spending all their time on your home page, this may mean that this specific page is engaging. However, it may also mean that your page is not helping in conversions. Similarly, it’s not desirable if users are coming to your site, reading your blogs, and then leaving. These kinds of situations may mean that you need to revise your navigation to make it clear or move your call to action (CTA) for a more effective outcome.
Another metric to take into account is new users, which is an estimate of the number of visitors who arrived at your site for the first time on a specific day. A rise in new users likely shows that your search engine optimization (SEO) is working; it can also indicate effective marketing methods. If you want to keep these visitors, however, make sure you provide high-quality content which your target audience finds relevant and engaging. Keeping in mind that your site needs to be fast and convenient to use.
Sources for Incoming Visitors
This metric indicates the sources or websites from where visitors come when they land on your site. For example, the incoming traffic could be from social media, a search engine, a link from another site, or other sources. If you find many people coming from social media, this could mean your latest Twitter post is performing well. On the other hand, if you notice that little traffic is coming from search engines, it could indicate the need to ramp up your SEO efforts. This information helps you formulate and modify your marketing strategy to optimize business growth.
Your bounce rate is how frequently visitors arrive at a page, but then quickly leave without taking any further step, as if “bouncing” off your site. Similar to low pageviews, a high bounce rate could indicate issues with CTA placement or your navigation. You can also try to lower your bounce rate by luring potential customers with a special offer or promotion, in which case you may want to rewrite your CTAs or use popups.
Cost for Lead Generation
It is wise to keep an eye on the cost of lead generation. This metric shows you exactly how much it costs to convert a visitor to a customer. One way to evaluate it is by viewing how many clicks your Google ads get against how much you pay for a click. If your profit margin is thin, it may be time to take a look at how much you’re spending to get customers. Also, remaining profitable will be much easier if you don’t have to pay a ton of money on leads. There could be alternative ways to present your services and content so that more visitors that come on your website become customers.
The ability to keep track of relevant statistics such as viewer count, top searches, and most popular posts helps business owners to be well-educated about their website. Keeping note of detailed information such as numbers of views per country, peak visitor hours, posting trends, clicks, referrers, and which search engine terms have driven the maximum traffic to your website are all useful parameters.
Remembering to track the performance of your website is a vital part of every business. These metrics can help you understand the sources from where your visitors are coming, what they’re doing on your site, and the improvements you need to make to boost success. All in all, they play a crucial role when it comes to the growth of your business website.